Spacial

Innovatus Capital Partners needed guidance in launching an Accessory Dwelling Unit (ADU) business to fulfill a demand spurred, in part, by more flexible work-from-home situations. Our discovery revealed a consumer desire to extend the home without losing the details that make it feel human. This “Space with Soul” strategy influenced the name and expression system.


In addition to the brand identity, we also created a digital presence for Spacial. Our platform work included a responsive website, social media marketing, and a Salesforce-enabled lead-capture engine built to launch the brand online and drive awareness and customer engagement. In less than six months, we were able to deliver over 1,000 qualified leads.

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SERVICES

Brand strategy
Identity
Expression system
Rendering direction
Sales enablement tools
Advertising
Social
Website design