Marvin

The fourth generation of this family-owned, premier window and door manufacturer was faced with an increasingly competitive and commoditized category. Though deeply loved by architects, builders and homeowners, Marvin’s deep history had led to outdated perceptions, driving the need to shape a bold new direction for the brand.

 

Gaining a deep understanding of its diverse customer audiences, the brand’s value, and its cultural DNA, informed the evolution of its brand strategy, marketing and experience.

 

As a result, we helped galvanized their culture around a new purpose, modernized their digital marketing, launched their biggest new product in 20 years, and accelerated sales growth from single- to double-digit growth in a mature category.