GE Healthcare

Over the course of a seven year relationship, we worked with GE Healthcare’s leadership to establish a cohesive brand voice for a business that had been built through acquisition. More than 50 distinct businesses grouped into a dozen product modalities ranging from imaging to IT to financial services were unified in a brand expression and marketing activations that put forth a new vision for the future of healthcare around the world.

GEHC_HlthyMag_AD_01_Sky
GEHC_HiMSS12_16x9
GEHC_ISMRM_Banner_SQ_Lavndr
GEHC_ISMRM08_Segways_SQ
GEHC_ISMRM09_Bk_1819_SQ_Sky
GEHC_HlthyMag_AD_03_Lavndr
GEHC_HlthyMag_Pkg_SQ
GEHC_BreastMR_Bk_5x4_Motion
GEHC_RSNA07_Booth_5x4
GEHC_Difinium_Ad_SQ_Sky

SERVICES

Brand strategy
Expression system
Sales enablement tools
Advertising
Website design

Tradeshow